Every business can attract more customers by using local SEO strategies. Local search is powerful for small businesses: four out of five consumers use search to find local information.
Do you want your business to rank on Google or other local search engines?
46% of all Google searches are local.
So if your business is not optimized for local search, you are missing the major portion of your potential customers. Customers unable to find you will lead your business to downfall.
But what exactly is local SEO?
The process of optimizing your online presence to attract more business from relevant local searches is known as local SEO.
If you are providing services locally or selling products to specific locations you must need to invest in local SEO.
The next question that might be arising in your mind is why local SEO is important for your business?
Local SEO helps you optimize your website to rank better for local audience, increase your site’s visibility and attract the attention of local customers to increase the sales of your business.
The three core elements of local search ranking are – proximity, relevance and prominence.
Keeping these elements in mind, here are few hacks for local SEO.
To improve your business SEO ranking, you should get your business on Google My Business Listing.
Google is the robust search engine in the world. Almost everyone uses Google to search for their everyday query, thus making it most used search engine in the world.
So you need to head on to Google My Business and create a profile there. You will need to put all your business details and verify them.
Make sure to highlight what you are offering to your audience and why they should invest in your business.
Your business profile should be professional and you should add relevant information on your Google My Business Listing.
You must always add your business’ NAPW (Name, Address, Phone number, Website URL).
These are important to get place in local SEO. Ensure localization of your website.
If you do not appear on people’s search list, you are probably going to be overtaken by your competitors. The key to local SEO is the building of citation. If you can’t keep your website updated, assumptions will be made that your site is closed and not working.
- Local Business Directories
Get your business listed on local business directories. Create engaging content and make your products and services appealing so that the customers are driven to action.
You must avoid duplicate listing as it gives a bad impression to your business.
- Voice Search
Voice search has become one of the most important tools for uplifting SEO. With the services like SIRI, Ok Google and Alexa, consumers are getting into the habit of using their voice to do search.
Make your website compatible enough for voice searching.
- Mobile-friendly Website
Make sure to build a website that is supported on mobile phones.
Majority of people use mobile phones to get their searches done. If your website is not supported on mobile phones or it takes time to load, people will get annoyed and they will close your website. If this happens you will lose your potential customers which will harm your business.
Mobile friendly websites are likely to increase your SEO position.
- Internal Linking Structure
You can boost your SEO ranking by improving internal linking structure. It helps you support website navigation and assist with information and website hierarchy.
Keywords play a vital role in SEO.
Make sure to optimize your website for local keywords. For example – if you own a coffee shop in Mumbai, make sure to use keywords like cafeteria in Mumbai, Coffee house in Mumbai or any other relevant keywords.
For this you can create appropriate content that helps you rank for these keywords. Apt keywords will help you magnify your rank of SEO.
- Social Media Platforms
Social media platform is the best way to drive traffic. Post content that is engaging and call for action.
Instagram, Facebook, Twitter etc can help you gain local followers. Social media can help you improve your content marketing strategy and assist you to build your local community.
These followers can help you gain more attention and amplify SEO.
- Reviews and Ratings
Reviews play a vital role in enhancing your SEO ranking. You can always ask your customers to write reviews and mark ratings.
Any person, who is unknown of the business, will first read about it and see the ratings. Ratings and reviews are the ways by which one can estimate how reliable the business is.
Thus feel free to request your customers to mark the ratings and reviews as they boost your site’s credibility.
Therefore, SEO is different from Local SEO as the former is more focused on national or international searches while the latter is focused on optimizing the business’ presence so that its web pages will be displayed by search engines.
Local SEO is an important part of any SEO strategy for local businesses. Local SEO will help your customers find you when they search online.
AASTHA SINHA (Intern at The Media Troop)