Public Relations: Our services help in planning and sustaining efforts to establish and maintain the reputation of the client. Outlining begins with an understanding of the client’s activities, the message to be conveyed, identification of Target Audience and finalizing immediate and cost-effective modes of communication. Best PR Agency In Mumbai
Public relations– is all about sending the right messages to the right places and people, to build your brand reputation. It’s about a story, relationships with real people, Brand Building and so on…
The world of business is simply characterized by fierce competition; Reputation is the biggest asset of the company and public relations is all about reputation. We don’t believe in just getting attention but being relevant and stand out from the crowd.
Why PR is Important?
In today’s world, as CEO or manager of a company, you’ve got a lot of information to share and sharing this information is vital for your success and development. In any business, trust plays a huge role in determining whether a business will be successful because every customer’s objective is to choose a reliable company to collaborate with.
A lack of trust could mean that a brand loses possibilities for sales.
Part of PR is marketing. When you improve your reputation through a range of unique PR activities, you make it more likely that new potential customers will find their way to your door. Your customers and shoppers will find more ways to connect with your business through business stories and press releases, and The Media Troop will help you to craft the right messages to resonate with your target customer in the best possible way. Ultimately, PR can lead to bigger profits.
When it comes to communicating the credibility of your brand to the world, Public Relations is very simply, hands down, the best channel.
A simple positive comment or tweet about your product from an internet user can add an extra layer of credibility and trust to your brand, which can also translate to some new business for you.
Now imagine the effect such comment–more like news–will have on your brand when it comes from a powerful and respected third party, like a media house (Ex. Newspaper and Television or Radio). That’s the power of public relations.
What do we do in PR?
The Media Troop having strong media connections and uses the most powerful strategies and tools for publicity and brand awareness. We innovate, design, redesign and execute best strategies for your organization by understanding; vision and mission of the client, researching and analyzing of client’s product & services and the target audience, and finalizing immediate and cost-effective mode of communication.
At Media Troop, we create content; create and execute special events designed for public outreach and media relations, arrange press conferences, personal PR, digital PR, research and draft press releases and focus to get the effective media coverage, reputation management, social media promotions and responses to negative opinions online and do crisis management effectively.
The fierce competition obliges us to use every bit of resources we have. So, if previously the ultimate weapon to gaining consumer’s trust was marketing, now PR became as much as important. If you won’t do it, your competitors will.
Public Relations is the practice of managing the spread of information between an organization or an individual and the media, and in turn, the public. It may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment, which is also known as earned media.
You don’t experience success with PR (Public Relation) overnight. You must have a long-term PR plan mapped out, and with time and consistent efforts, your brand would distinguish itself and attain the desired recognition.
If you still don’t get good results after you’ve done everything you can, then you can hire The Media Troop, the best public relations agency in Mumbai, working for pan India clients.
How PR & marketing work better together
We at The Media Troop believe that public relations and marketing perform much better when they work together. Coordination helps them do together what they cannot do separately and improve the bottom line of the entire organization.
The most successful organizations tend to have cohesive marketing and PR programs working side-by-side to promote the business. Coordination between PR and marketing brings credibility, consistency and greater visibility to corporate communications messages.
We at The Media Troop operating all platforms like traditional media, electronic media and online. Where your presence is needed, with a strategic plan and excellent execution. Our reach for public relations in India covers all metro cities i.e. Mumbai, Pune, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Jaipur and all over Maharashtra.
The Media Troop.
Accelerating your brand value!
Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. Digital PR Agency In Mumbai
Finally, in a world where everyone is digitally connected, PR helps companies to make the most of their online presence. Not only can PR agencies provide today’s organizations with the support and guidance they need to market themselves online, but these companies can also be ready to step in when disaster strikes or something goes wrong with the image you’ve been trying to build.
Digital PR is an online marketing strategy used to increase your online presence. We at The Media Troop- a digital PR agency networks with journalists, bloggers and influencers and send online press releases to gain high-quality back links, social media mentions and to improve SEO and website authority.
Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get you five-star reviews on Google and Amazon. Ultimately, Digital PR positively impacts a website’s search engine visibility and ranking.
Crisis communication is the mitigation of damage to your brand’s image by third-party sources. It aims to safeguard the reputation of your brand by maintaining its public image. Numerous factors like criminal charges, government probes, media inquiry will tarnish the image of a company.
We at The Media Troop, top crisis management agency concentrates on building your presence through credibility. Starting with our in-depth strategy session we tend to outline our overall aims, proactive stages to boost your profile in the most suitable long-term direction and countermeasures to limit the risks of a crisis.
Your brand identity is one of the most valuable assets of an organization. The main purpose of the Crisis Communication team is to safeguard the brand identity/ brand building and maintain the organization’s firm standing within the industry.
We strive hard to overcome tough situations and help the organization come out of difficult situations in the best possible and quickest way.
Our Crisis Management Team is created to respond promptly to warning signals of crisis and execute relevant plans to overcome crisis situations.
Crisis Management team primarily focuses on:
• Identifying the first signs of crisis.
• Identifying the matter areas
• Sit with representatives face to face and discuss the identified areas of concern
• Prepare crisis management strategy that works best throughout emergency situations.
• Help the organization come out of tough times and additionally prepare it for the long run.
One of the main roles of the Crisis management team is to remain up-to-date with external clients as well as media. The team should handle crucial situations well.
Develop alternate plans and methods for the tough times. Ensure that we’ve got accurate information. Double-check information before finalizing the strategy.
Implement the plans instantly for results. Proper feedback must be taken from time to time.
Crisis Management team helps the organization to take the right step at the right time and help the organization overcome crucial situations.
We know how to effectively communicate during a crisis to minimize risk and exposure and manage the client’s reputations. Our clients often comment on how quickly we jump in and become members of their team. They appreciate the fact that we consider all of the angles, the short- and long-term, and the nuances of their organization.
We believe there is never a one-size-fits-all approach. We always create customized strategies for each crisis communications client using our range of experience across the industries.
Today’s instant news cycle, propelled by social media, means that a swift and solid response is more critical.
The Media Troop’s Approach to Crisis Management
• Integrate quickly with leadership, legal and communications teams
• Assess the crisis
• Understand the context and resources
• Identify the stakeholders
• Develop and implement an integrated crisis communications strategy
• Provide ongoing strategic counsel, crisis management and crisis communications support
• Conduct situational review & threat assessments
• Plan and implement press conferences
• Media management and response
• Media training
We at The Media Troop, work with many of the country’s leading celebrities, providing a complete profile management package. Our main aims are to develop and enhance your profile, provide you with excellent opportunities and ensure you enjoy a long and successful business.
We are a vastly experienced celebrity management company in Mumbai and have a highly skilled team behind the scenes who can take of numerous aspects of your business. Working with a varied portfolio of celebrities across the entertainment and sporting world, you can rest assured that a personal, tailored service which opens doors to the very best opportunities will always be available to you at The Media Troop.
We at The Media Troop strive to deliver you top-class management where you get the A-list celeb bandwagon to choose for your respective brand and endorse their product with huge recall and recognition.
We are known as the top PR agency of the country where we can directly pitch the foreground celebrity managers for co-branding and film associations. Our PR professionals enable a wide field for various agendas for the celebrities to look forward to that includes their event planning, media appearances, press conferences, brand endorsements, film signing, digital presence, strategic PR management, grooming, sports coordination etc.
We act as a bridge between the brands and the celebs acquiring their necessities into our services and providing them with complete solutions.
Reputation management— Online reputation management (ORM), brand perception is a form of Online PR which aims to shape public perception about an individual or an organization, though you may be surprised to learn just how little control brands and individuals have over their reputations. Top PR agencies have proved how improving reputation can change public perception about your brand.
Reputation management empowers your sales and marketing
Reputation management lives within the wide world of sales and marketing, Increasing sales comes from the trust, and if you wish to increase the sales, then your brand better project positive reviews and footprints on the internet. Now social media and search engines are the new tools for increasing sales, your customers discuss their Purchase with their friends and when they have a problem they would most likely spread the word about their experience with your brand or services.
Even from an investor’s point of view, an investor does not know about your company well enough. And will often make a decision on information that is available to them. Once again if you have a negative reputation online, it will show. So do you want to be associated with a company with negative reputation? No, Right?
When a top PR agencies design a good reputation management strategy, you can clear the way for positive messages to have the maximum effect. When people already believe in your organization’s vision and mission your content will reach more of its readers.
To maintain a positive online reputation, you should:
- Hire a best PR agency-that will keep a careful watch on what is being said about you online. Responds to comments whether they are positive or negative. If they are negative, works to improve the problem to avoid repeating it in the future and gives a satisfactory response to consumer.
- Create positive content: Focus on the channels you can control (your website, blogs, and social media platforms) to present your best side.
- Focus on your brand: Your overall brand is key here. Be transparent, and work from the inside out to make sure that your brand is what you and other say about it online.