Search Engine Optimization (SEO) and Search Engine Marketing (SMM) are the two main pillars of digital marketing.
SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Now, when you have a business with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your business.
SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms. And to do that, one must ensure the website ranks higher in the SERP (search engine result page).
For your business, advertising is of utmost need. When any business goes online, the advertising works best to garner a huge amount of web traffic. SEO gives an opportunity for a great deal of free advertising.
Search Engine Optimization; search provides the most and in-expensive way for business to leads, dominate the top positions of the search engine with our systematic SEO strategies
The fact is- “Google ranking factors” change very often and so a website is never fully SEO optimized. In short, SEO expertise is necessary to rank websites high on Google.
We at Media Troop have a team of SEO experts who know On-Page and Off-Page SEO in and out. We aim to keep to your website up to date and well SEO optimized so that it always acquires higher position on Google.
The SEO tasks that we carry out:
- Keyword research and keyword selection
- On-Page and Off-Page SEO
- Content Optimization &
- Link building
72% people never scroll to Page 2 of the search engine. Let us help you become first Digital choice online.